[Download] Justin Wilcox – The FOCUS Framework

Justin Wilcox The FOCUS Framework: Finding Product-Market Fit is overwhelming. The FOCUS Framework changes that. Learn How to take your Next Step every exercise has a step-by-step video.

What You Will Learn From This Course?

Workbook 1: Finding Early Adopters
  • Declaring Victory.
  • Idea Generation.
  • Customer Storming and Role-izing.
  • Who are your Early Adopters.
  • SCALE your Segments.
  • 50 ways to talk to 5 People.
  • Interview Channel Costing.
  • How to Ask for Interview.
  • What to Ask.
  • Interviewing Like a Pro.
  • 5 Interview Checkpoint.
  • You’ve Found your Early Adopters When…
Workbook 2: Offer Testing
  • What is Offer Testing?
  • Interview Analysis.
  • Problem Synthesis.
  • Solution Ideation.
  • Offer Design.
  • Path to Victory.
  • Offer Experiment Design.
  • Success Metric Stoplight.
  • Failure Protocol.
  • You’ve Validated your Offer When…
Workbook 3: Currency Testing
  • What is Currency Testing.
  • Currency Ladder.
  • Currency Calculator.
  • Currency Experiment Design.
  • Increasing your Conversion Rate with A/B Testing.
  • Increasing your Conversion Rate with Solution…
  • How to Pre-Sell Anything.
  • Science of Pricing.
  • How to Test your Price.
  • You’ve Validated your Currency When…
Workbook 4: Utility Testing
  • Utility Testing vs MVP.
  • What Features Should you Utility Test?
  • How to Build a Utility Test.
  • Utility Testing Metrics.
  • Utility Testing Design.
  • Increasing Customer LifeTime Value.
  • Increasing your Viral Coefficient.
  • You’ve Validated your Utility When…
Workbook 5: Scaling
  • Scaling to Victory.
  • Building your Dev Team.
  • Scaling your Solution.
  • Scaling your Channels.
  • Scaling your Segments.
  • You’re Finished Scaling When…

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