Jeff Walker & Don Crowther – Webinar Funnel Formula

Jeff Walker & Don Crowther Webinar Funnel Formula: The exclusive Pilot Program Experience With the opportunity for copy reviews and critiques of your webinar assets, joining Webinar Funnel Formula now is probably the closest you can get to being personally coached by Don Crowther and Jeff Walker. And if you create an amazing webinar, we may ask to feature you as a case study!

MODULE 0 GETTING STARTED

Learn what transforms a regular webinar into a potential million-dollar webinar.
Welcome [4 min]
Getting Started Course Overview [12 min]
1 Your million-dollar webinar [15 min]
2 Setting a goal for your webinar [6 min]
3 The power of market research [10 minutes]

MODULE 1 CREATING A PROFITABLE WEBINAR

Put the pieces in place for a high-converting webinar. This is about what makes this course, and the Webinar Funnel Formula itself, so powerful. By the end of this module, you’ll understand what it takes to create a profitable webinar and webinar funnel.
1 Introduction [2 min]
2 The best offers for webinars [11 min]
3 Webinar funnel overview [7 min]
4 Key elements for webinar success [3 min]
5 Six Decisions Before Your Webinar [64 min]
6 Buyer’s Mindset [10 min]
7 Creating a highly profitable webinar [12 min]
8 Four weeks to an effective webinar [3 min]

MODULE 2 MAXIMIZING WEBINAR REGISTRATION

Boost registration numbers for your webinar. Know how to optimize your registration page and the registration process to drastically increase the number of people who sign up for your webinar.
1 Introduction [1 min]
2 Webinar registration timelines [10 min]
3 Optimize your registration page [44 min]
4 Common webinar registration page errors [16 min]
5 Boost registration with a gift [4 min]
6 The three audiences [9 min]
7 Promoting your webinar [30 min]
8 Additional registration strategies [15 min]

MODULE 3 GETTING PEOPLE TO SHOW UP

Understand the steps to take to ensure great attendance for your webinar. Generate a ton of buzz for a great turnout.
1 Introduction [2 min]
2 Creating the right mindset for attendance [31 min]
3 Keeping registrants informed [32 min]
4 Offer an instant bonus for more registrations [9 min]
5 Keeping people engaged until the webinar [15 min]
6 Retargeting ads to improve attendance [6 min]
7 Use video to add a personal touch [8 min]
8 Additional attendance strategies [6 min]

MODULE 4 DESIGNING YOUR WEBINAR: PART 1 CONTENT

Create content for your webinar that delivers maximum value, builds anticipation, and primes your audience for the sale.
1 Introduction [2 min]
2 Content section overview [10 min]
3 Before you begin: the webinar pre-show [12 min]
4 Introducing your webinar [5 min]
5 objectives & commitment [7 min]
6 The reframe & the opportunity [25 min]
7 Delivering massive value in your webinar [24 min]
8 Webinar sales boosters [35 min]

MODULE 5 DESIGNING YOUR WEBINAR: PART 2 OFFER

Learn how to maximize sales by structuring and writing a powerful, near-irresistible offer.

1 Introduction [2 min]
2 Six steps for nailing the pivot [11 min]
3 A simple formula for making the offer [7 min]
4 Product, features, benefits [22 min]
5 Price, bonuses, proof [39 min]
6 Guarantee, fast-action bonuses [19 min]
7 Opening your cart [52 min]

MODULE 6 DELIVERING YOUR WEBINAR

Learn how to effectively plan, prepare, and deliver your webinar for maximum results.

1 Introduction [3 min]
2 Crafting your presentation
3 Planning your webinar presentation
4 Delivering your webinar
5 Giving out your attendance bonus
6 Broadcasting to Facebook and YouTube Live
7 Getting testimonials for your webinar
8 Recording your sales offer
9 Your order communication system

MODULE 7 DOUBLING AFTER-WEBINAR SALES

This is all about how to generate sales once your webinar is over, including from those who didn’t even attend.

1 Introduction [3 min]
2 Conversion campaign strategy [16 min]
3 Creating your webinar sales page [13 min]
4 Your webinar replay [29 min]
5 Promoting your sales page [7 min]
6 Advanced post-webinar sales strategies [18 min]
7 Closing your cart [6 min]
8 What to do after cart close [7 min]

MODULE 8 BUILDING YOUR WEBINAR BUSINESS

Turn your webinar into a sustainable business. Learn how to scale up your webinar using Joint Ventures, livecasts, and more.

1 Introduction [3 min]
2 What you need to measure [44 min]
3 Using webinars to test customer interest [10 min]
4 Minimum viable promotion [14 min]
5 The power of going live [21 min]
6 Getting partners to promote your webinar [46 min]
7 Putting your webinar on autopilot [42 min]
8 Diversifying your webinar business [26 min]
9 Different hook, same offer webinars [6 min]


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