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Justin Wilcox The FOCUS Framework: Finding Product-Market Fit is overwhelming. The FOCUS Framework changes that. Learn How to take your Next Step every exercise has a step-by-step video.
What You Will Learn From This Course?
Workbook 1: Finding Early Adopters
- Declaring Victory.
- Idea Generation.
- Customer Storming and Role-izing.
- Who are your Early Adopters.
- SCALE your Segments.
- 50 ways to talk to 5 People.
- Interview Channel Costing.
- How to Ask for Interview.
- What to Ask.
- Interviewing Like a Pro.
- 5 Interview Checkpoint.
- You’ve Found your Early Adopters When…
Workbook 2: Offer Testing
- What is Offer Testing?
- Interview Analysis.
- Problem Synthesis.
- Solution Ideation.
- Offer Design.
- Path to Victory.
- Offer Experiment Design.
- Success Metric Stoplight.
- Failure Protocol.
- You’ve Validated your Offer When…
Workbook 3: Currency Testing
- What is Currency Testing.
- Currency Ladder.
- Currency Calculator.
- Currency Experiment Design.
- Increasing your Conversion Rate with A/B Testing.
- Increasing your Conversion Rate with Solution…
- How to Pre-Sell Anything.
- Science of Pricing.
- How to Test your Price.
- You’ve Validated your Currency When…
Workbook 4: Utility Testing
- Utility Testing vs MVP.
- What Features Should you Utility Test?
- How to Build a Utility Test.
- Utility Testing Metrics.
- Utility Testing Design.
- Increasing Customer LifeTime Value.
- Increasing your Viral Coefficient.
- You’ve Validated your Utility When…
Workbook 5: Scaling
- Scaling to Victory.
- Building your Dev Team.
- Scaling your Solution.
- Scaling your Channels.
- Scaling your Segments.
- You’re Finished Scaling When…
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